Use Strategies That Produce Behavior Change

Community education is much more than producing a brochure to tell people about the way we think a problem can be resolved. Effective community education requires a good understanding of the issue of concern, being clear about whom we are trying to reach, knowing what behavior we are trying to change, and investigating the best ways to make this happen. Community education is essential because most environmental and social problems arise as a result of people's actions. It is people's behavior that is generally responsible for the problem; and it is people who need and want to find a solution for it.

See how Olympia, Washington has turned education into action

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