What is Social Marketing?
An Introduction to Community Based Social Marketing is available at Tools of Change
See the application of social marketing for stormwater education and outreach
Learn more about
Community based environmental education
The National Extension Water Outreach Education website is a great source of information on many aspects of water quality education
See our listing of Resources
Analyzing the Audience
The first step in creating an effective program is to evaluate your audience and create social marketing strategies which target them.
For guidance, go to this Step by Step Guide to Conducting a Social Profile, which is a workbook that has been created to provide a general overview of the importance of social issues to the watershed planning process and also provide detailed guidance on how to assess these issues in individual watersheds.
Surveys are often used to gather information about citizen attitudes toward water quality issues and potential barriers to behavior change - The Community Survey: A tool for participation and fact finding
In addition to surveys, focus groups can be used to evaluate the target audience - Focus Groups: A tool for understanding community perceptions and experiences
Understanding a community's sense of place can lead to more effective, long term protection of natural resources, including watersheds - Community Culture and the Environment – A guide to understanding a sense of place
Creating a Plan
For guidance in creating your own community education plan check out this
Step by Step Guide to Community Education
Friends of Lake Wingra collected community information to set goals and a philosophy for their Citizens' Stewardship Plan
Dane County, Wisconsin communities joined together in creating an education and outreach plan, details can be found in their
Joint Stormwater Education Permit
|
